Philosophical conumdrum found on a bag of microwavable popcorn

Instructions on the cellophane wrapper around a bag of microwavable popcorn:

[none listed]

Instructions on the bag of microwavable popcorn once the cellophane wrapper has been removed:

1. **REMOVE OVERWRAP.** …

The philosophical question this brings to mind:

What the XXXX were they thinking when they printed this?

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