Perceptions of ownership

Continuing in missing the big picture [1] for the small details is this quote I found in a rather long article (via CamWorld [2]) about beating Microsoft:

… its war with Microsoft. AOL (owned by the parent company of this magazine) …

Page two [3] of Beating Bill [4]

Funny, I thought AOL (America OnLine) [5] owned Time/Warner, not the other way around. Now, it might be that the reporter is ignorant of who owns who, but I wonder if this isn't the feeling around Time/Warner—they bought AOL and not the other way around.

Or is it that AOL (America OnLine) [6] is owned by AOL Time/Warner, which also owns Business 2.0 [7]? Or could it be that no one knows who owns who but does it really matter anyway?

I think I'm getting a headache.

[1] /boston/2002/05/19.1

[2] http://www.camworld.com/

[3] http://www.business2.com/articles/mag/0,1640,40438

[4] http://www.business2.com/articles/mag/0,1640,40438,FF.html

[5] http://www.aol.com/

[6] http://www.aol.com/

[7] http://www.business2.com/

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