Bruno [1] is one of the few strips I find good enough to read (on the Internet, much less in print) and in searching around, I came across an interview [2] with Christopher Baldwin, [3] the artist responsible for the strip.
**Bruno would be wearing a “swoosh” right now if you'd signed that contract.**
It was “$100,000 and we get all rights,” and that was the basic contract. And I said, “Well, I don't know if that's quite worth it.” And they said, “Well, you can keep doing the strip and putting it up on your page.” And I said, “For you?”
Updated the link.
[1] http://www.brunostrip.com/
[2] http://www.wweek.com/html2/Q&A112100.html