12 upvotes, 2 direct replies (showing 2)
View submission: Massive Failure on the Product
The users were already engaged with the "thing" and had already purchased only giving one info, the ID, now it was a campaign to transform those leads into users, it was a on live event for them
Comment by Biking_dude at 27/01/2025 at 01:22 UTC
13 upvotes, 1 direct replies
If 19,700 users were already engaged with it - why not just automatically give them access? There doesn't seem to be a reason for a launch and separate log in.
Comment by SoBoredAtWork at 27/01/2025 at 00:35 UTC
8 upvotes, 1 direct replies
Those were leads. You can expect like 8% of those leads to convert to paid customers. Whoever legitimately expected 20k sign-ups was doomed to fail at anything they do.
Note: most of what I wrote of hyperbolic and I made up 8% out of nowhere. But regardless, the conversation rate was going to be way, way, way, way less than 100%.