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This actually is one of those cases where the exception proves the rule.
The male cardinals are red because the ability to generate red plumage in winter suggests good nutritional status during the pre-breeding season and the ability to avoid predators while being conspicuous (resulting in young that likely have those traits as well). The red signal is honest specifically because it is hard to maintain.
There’s another line of explanation that states the male cardinals are red in the winter because it activates the female nervous system with a powerful sensory stimulus. These explanations don’t have to contradict. They probably just each tell us something different about how this trait was originally evolved and maintained.
There's nothing here!