Korean Air's new livery

https://i.redd.it/0zpmk9i5mone1.jpeg

created by ckim_2020 on 09/03/2025 at 16:05 UTC

333 upvotes, 40 top-level comments (showing 25)

Comments

Comment by Jooeon_spurs at 09/03/2025 at 16:21 UTC

113 upvotes, 0 direct replies

So is it just 'Korean' instead of Korean Air now? A bit weird. Also, I wish they'd kept at least a little red, the all blue look is too plain. The old livery really showed its age but this isn't really it. Has potential though.

Comment by Aaronnm at 09/03/2025 at 16:20 UTC

253 upvotes, 3 direct replies

wish they used all of the korean flag colors. this feels corporate and seoul-less

Comment by sharanghayeo at 09/03/2025 at 18:02 UTC

27 upvotes, 0 direct replies

Reminds me of KLM (Dutch airlines) as the colors are almost identical. They are part of the same alliance, but definitely odd color choice.

Comment by bykim5 at 09/03/2025 at 16:39 UTC

19 upvotes, 0 direct replies

Looks like its from the 70s…

Comment by NaitoNii at 09/03/2025 at 19:03 UTC

17 upvotes, 1 direct replies

as a Dutch person I thought it was a KLM flight.. not a Korean Air one

The text feels so subdued like they're trying hide it is a Korean Air flight compared to the current one with the red in both the text and the livery on the tail.

Why the minimalism? Why can't we do bold and proud instead of this KLM looking knock-off

Comment by iflysfo at 09/03/2025 at 17:03 UTC

11 upvotes, 0 direct replies

Bland.

Comment by ArysOakheart at 09/03/2025 at 16:21 UTC

28 upvotes, 0 direct replies

What a downgrade. Same goes for the new logo+font

Comment by mykatz50 at 09/03/2025 at 18:08 UTC

19 upvotes, 0 direct replies

This is an abomination. The previous livery was timeless and iconic. It hadn’t been changed since the 1980s, while other major carriers had to update theirs.

Comment by MayIPikachu at 09/03/2025 at 16:51 UTC

8 upvotes, 2 direct replies

Their new slogan: Korean is good.

Comment by Fermion96 at 09/03/2025 at 16:25 UTC

6 upvotes, 0 direct replies

Woe

Minimalism be upon ye

Comment by Artic144 at 09/03/2025 at 18:08 UTC

4 upvotes, 0 direct replies

Looks like something a KLM subsidiary or regional carrier would have as a livery.

Comment by tenzindolma2047 at 09/03/2025 at 18:30 UTC

5 upvotes, 0 direct replies

Choice of color for the words is bad, should have chosen white instead

Comment by katchi_kapshida at 09/03/2025 at 16:22 UTC

12 upvotes, 0 direct replies

Booo, millennials’ obsession with minimalism is now even coming after aircraft livery

Comment by 10sekki at 09/03/2025 at 18:52 UTC

4 upvotes, 0 direct replies

Looks like a budget airline.

Comment by Kinneia at 09/03/2025 at 20:19 UTC

5 upvotes, 0 direct replies

Today I learned a new word: livery.

Comment by Yutenji2020 at 09/03/2025 at 20:49 UTC

3 upvotes, 0 direct replies

My first thought is that a daytime photo would have been more useful.

Comment by soulsusu at 09/03/2025 at 19:25 UTC

3 upvotes, 0 direct replies

Looks rather boring. They should have at least kept the logo.

I hope with the rebrand they will at least change the pre flight manual video. The AI lady has overstayed her welcome.

Comment by todaytomato at 09/03/2025 at 22:52 UTC

3 upvotes, 0 direct replies

i see that they hired the design agency that did the jaguar rebrand

Comment by ckim_2020 at 09/03/2025 at 16:10 UTC

2 upvotes, 1 direct replies

Another pic here:

Comment by Won3wan32 at 09/03/2025 at 19:16 UTC

2 upvotes, 0 direct replies

Saving on paint

Comment by Silver_Estate_2204 at 09/03/2025 at 20:00 UTC

2 upvotes, 0 direct replies

Way too similar to KLM.

Comment by curiouscirrus at 09/03/2025 at 23:47 UTC

2 upvotes, 0 direct replies

Am I the only one who thinks it looks better? The old one was so dated and didn’t match the rest of their changes to uniforms, etc. It looks clean and simple.