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Just a stab in the dark without any data, but I’d guess that 3rd party app users and old Reddit users contribute way more content.
What’s funny is they keep giving data that clearly shows this, but then keep saying that what it’s showing is instead that Apollo is “inefficient” (because its users average more API calls—probably because they are simply more engaged).
Example[1]. (Be warned that their interpretation of this data will give you a stroke.)
1: https://reddit.com/r/redditdev/comments/13wsiks/_/jmmptma/?context=1
There's nothing here!