6 upvotes, 2 direct replies (showing 2)
Generally karma is useless anyway, but what is the purpose of award karma?
Comment by Overlord_Odin at 25/09/2020 at 16:03 UTC
4 upvotes, 0 direct replies
We ran the test as an A/B experiment for several weeks, and it proved successful -- meaning, we saw a statistically significant increase in revenue from coin purchases (more than +15%) and in awarding (+1.5%).
If awards give people account karma, they tend to spend more money on the site.
Comment by UnacceptableUse at 25/09/2020 at 12:07 UTC
2 upvotes, 0 direct replies
You answered your own question there, it's useless. It's just a number, people like to look at numbers.