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Basically, there are those who are afraid of collectivism. They seriously think that the best way for people to treat each other is isolated islands with no connection. It's symptomatic of a far bigger problem our society faces and it's the condition of alienation.
I can attest that it's unfair to condemn the whole thing as a circlejerk or an attempt to garner self indulging attention. It was certainly not my intention to do so. I did it because I saw what looked like a swell collective message that could have went viral. It was my chance to take part in something that could be big, that could change the public discourse.
There's nothing here!