1 upvotes, 1 direct replies (showing 1)
is Bremont the watch of the UK MOD
Is any mechanical watch? Surely the armed forces use GShocks and Garmins
Comment by QuietNene at 02/08/2024 at 18:44 UTC*
1 upvotes, 1 direct replies
No, with the exception of Marathon for the US and Canada, I don’t know of a mechanical watch that is still issued by militaries around the world (not sure about the UK - I don’t think they issue CWC anymore). And no one buying a watch (except a G shock or Garmin) should think that they’re buying what special operators wear, etc.
But there is still the idea of watches with a military heritage - brands that were issued to military personnel once upon a time. Many established brands carry this - Rolex, Tudor, Longines, Hamilton, etc. But unless you were making watches before 1970, you basically can’t capture this cache. This is a major problem for new brands.
It seemed as though Bremont had found a way through this conundrum. Without wanting to make too much of its military bona fides, I thought that its relationship with the UK MOD was an incredibly savvy move. This isn’t just giving certain units a discount, like Omega does. This is MOD endorsement on every case back. I thought it was very cool and I was really surprised, you might say shocked, when Bremont seemed to move away from this in favor of endorsements from extreme sports aficionados.
All to say that no one should think that the watch you wear makes you any more or less a warrior, but for those of us who appreciate history and tradition, it was surprising when Bremont appeared to move away from what was one of their strongest selling points.