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To add to this, because the hedge fund took such a massive short position (140% of Gamestock shares....) they are on the hook to buy those shares at whatever massive price they skyrocket too. Regular investors can buy shorts, calls, and puts and whatnot on the options market too, but never like this unless they have Elon Musk money or something.
This is not to say that people cannot lose money, but rather than the hedge fund has the most to lose, the fastest, basically because they've been openly manipulating the market, declaring shorts and price targets, overleveraging billions of dollars, and essentially saying "what are you gonna do about it?" whenever small investors pick a stock they love and big money shorts it.
There's nothing here!