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View submission: Suspected Campaign from Russia on Reddit
The point is to create discourse. Make the Americans hate the Europeans. Make the Brits hate EU. Make other Brits love EU. Make Europeans love Trump. Make Trump lovers love Britain. Etc. You create 500000 different subgroups in the online ecosystem of people that all have their own opinion, who then fight among each other and do the dirty work for you.
Think about unity as a barn surrounded by trees. You can light the trees on fire and people will not say the barn is on fire, so they shouldn't cry. But then the flames from the trees spread to the barn, and now all the cows are dead.
There's nothing here!