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View submission: U.S. Politics megathread
Firstly, it's a display of power. People like wide, sweeping measures that "change things", even if the change is meaningless, because it makes them feel like "things are being done". Trump renaming a major landmark, even if it doesn't stick, is a display of power people in his base will love. It's essentially no different than Obama renaming all those mountains and military bases, just on a large scale.
Secondly, and more importantly, as a distraction. Every second spent arguing over, talking about, and protesting the name "Gulf of America" is a moment not spent pushing back against any of Trump's meaningful policies.
There's nothing here!