https://www.reddit.com/r/BritishTV/comments/dcafmv/public_information_films/
created by [deleted] on 02/10/2019 at 13:47 UTC
11 upvotes, 4 top-level comments (showing 4)
I thought this might be the best place to talk about PIFs. Watching TV a few weeks ago, I caught the rare sight of a PIF between the weather and the switch to rolling news on BBC1. It got me thinking about PIFs of the past and whether they're particularly remembered as a relatively ephemeral part of our culture and whether they're role in our culture has changed now they're seen increasingly infrequently.
Comment by dr_zoidberg590 at 02/10/2019 at 16:27 UTC
6 upvotes, 1 direct replies
Classic PIFs are very highly regarded by some. They've influenced a lot of stuff such as the electronic music genre Hauntology, and bands like Boards of canada
Watch one here: https://player.bfi.org.uk/free/film/watch-the-balloon-1981-online
Comment by crucible at 02/10/2019 at 22:12 UTC
5 upvotes, 4 direct replies
It got me thinking about PIFs of the past and whether they're particularly remembered as a relatively ephemeral part of our culture
I'm in my late 30s - PIFs like *Robbie* and *Play Safe* were shown to us in school. My Dad will have lived through the launch of drink-driving and seatbelt PIFs in the 1970s and early 1980s.
whether they're role in our culture has changed now they're seen increasingly infrequently.
I've been on several TV forums where people older than me still talk about 'famous' PIFs from the 1970s like *Dark and Lonely Water*, *Apaches*, and *The Finishing Line*. Of course, the 'ultimate' PIF has to be *Protect and Survive*...
Sadly I think they'll become less important - apart from the continuing road safety films from *Think!* the PIF seems to be part of British history now.
EDIT: Thinking about it the likes of Barclays do quasi-PIFs now, that creepy one with the woman in the call centre comes to mind.
Comment by PeacekeeperAl at 03/10/2019 at 10:22 UTC
1 upvotes, 0 direct replies
My favourite one - Lay Back, Ride Wide
Comment by josh5676543 at 05/10/2019 at 13:35 UTC
1 upvotes, 1 direct replies