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View submission: Are opticians just glorified salesman's now?
Local independents are never going to be cheap enough to beat the likes of cheap online retailers or even places like Asda, and they don't have the economies of scale/brand recognition like Specsavers and Vision Express.
The main option therefore becomes to offer high end service (and prices). Most people who go to them will do so due to having insurance that covers it, or are just well off.
There's nothing here!