When I wrote about the posibility of doing a company blog [1], Spring [2] wrote (in a locked journal entry, so that's why there's no link here):
… though how on earth you're going to do the company blog is what I am wondering. I don't think you're the man for that job, not due to any inadequacy, but due to area of focus. I just don't see you getting that excited about the sorts of things that should be in a blog like that.
But in discussing this with Smirk, about 70% of what I write (as he said, probably taking about 70% of what I mention about The Company) is fine for The Company Blog, but that I would need to steer clear from certain topics (like complaining about customers) that really, I have no problem with. Also, the direction I'm thinking of going with The Company Blog is a “behind the scenes” type of blog, where I describe what goes on at a web hosting company, how this whole Intarweb thang works, stuff like that, with the hope that it'll give people a realistic expectation of what they can expect from a web hosting company.
I have a prototype up and running but there are still broken links, pages not finished, and I'm still playing around with the layout and even the name of the blog. If you are interested in seeing this prototype and giving me some feedback (and even a potential name) just send me an email [3] and I'll reply with the link back to The Company Blog.